We may collect information when you use our website or place an order.

• Full name
• Mobile number
• Email address
• Billing and shipping address
• PIN code
• Order and transaction details
• Information provided when contacting customer support

Payments are processed through third-party payment service providers. BE18 does not ordinarily store complete debit card, credit card, UPI or banking credentials on its own servers.

Payment providers may collect and process payment information in accordance with their own privacy policies.

When you browse our website, we may automatically collect certain technical information, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring website
• Approximate location
• Website usage and interaction information

We may use cookies, pixels and similar technologies to improve your experience and understand website usage.

We may use your information for the following purposes:

• Process and deliver your orders.
• Confirm and communicate order status.
• Process payments and refunds.
• Provide customer support.
• Process returns and exchanges.
• Improve our website, products and services.
• Personalise your shopping experience.
• Send transactional communications.
• Send marketing communications where permitted and/or where you have provided appropriate consent.
• Prevent fraud, misuse and unauthorised activity.
• Comply with applicable legal and regulatory requirements.

If you subscribe to our marketing communications, we may send you information about new launches, products, offers, campaigns and other BE18 updates.

Transactional communications relating to your orders may continue where necessary to fulfil your purchase.

We use cookies and similar technologies to:

• Keep products in your cart.
• Remember preferences.
• Understand website traffic.
• Improve website functionality.
• Measure marketing performance.
• Provide relevant advertising.

We may share information with trusted service providers where necessary to operate our business, including:

• Payment gateways
• Delivery and logistics partners
• Website and technology providers
• Customer support providers
• Marketing and analytics platforms
• Fraud prevention providers
• Professional advisers
• Government authorities or law-enforcement agencies where legally required

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include order fulfilment, customer service, legal, accounting, tax, fraud prevention and dispute-resolution requirements.

When information is no longer required, we may securely delete or anonymise it, subject to applicable legal requirements.

Subject to applicable law, you may have rights relating to your personal data, including:

• Request access to information we hold about you.
• Request correction of inaccurate information.
• Request deletion where applicable.
• Withdraw consent where processing is based on consent.
• Raise a grievance regarding processing of your personal information.

Our website is intended for general consumers and is not specifically directed at children.

We do not knowingly collect personal information from children in violation of applicable law.

Our website may contain links to third-party websites, social media platforms or services.

We recommend reviewing the respective privacy policies of those third-party services.

We may update this Privacy Policy from time to time to reflect changes in our business, technology or applicable law.

The updated version will be published on this page with a revised "Last Updated" date.

For privacy-related questions or requests, please contact us using the details below.

• Legal Entity: VF Lifestyle Brands LLP
• Brand: BE18
• Email: [SUPPORT EMAIL]
• Phone: [CUSTOMER SUPPORT NUMBER]
• Registered Office: [REGISTERED OFFICE ADDRESS]

• Name: [NAME]
• Email: [EMAIL]

This Privacy Policy should be read together with our:

• Terms & Conditions
• Shipping Policy
• Return & Exchange Policy